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Search Engine optimization (SEO)
You have read about the functioning of search engine in the previous chapter of search engine. Now we are going to discuss about the features required for the top listing of websites.
All the collective measures which are adopted to keep the website on the top of search engine indexing are called search engine optimization (SEO). In other words SEO can be defined as “the strategies and techniques which are required to bring your website on the top of search engine index are called SEO (search engine optimization”.
In this chapter you will be able to understand about the basic concept of Search Engine Optimization.
What is SEO?
You have read that SEO is the process to bring your website in the top listing of search engine. Actually in the process of SEO you have to adopt some such kind of strategies which are favorite to the search engine as well as visitors and due to this favoritism your website gets best Page Rank (PR) in the search engine listing. By using SEO techniques you can make your website search engine friendly which results to keep your website on the first page of search engine. As being on the first page of search engine your website can get automatically more traffic, because most of the searchers only visit the websites present on the first page of search results.
To achieving the goal of top listing we must understand about the strategies of search engine. If we are succeeded to understand about the functioning of search engine, we can easily make our website search engine friendly. So it is best to understand about search engine to become a good SEO Expert.